The PitchSmart Story
The story of PitchSmart is not simply about technology.
PitchSmart was created by creative perspectives, inc., a company
with more than 15 years of experience in creating successful multimedia,
web and print communications programs for results-oriented organizations
including Broadslate Networks, WorldStrides, Bell Atlantic, Hitachi
and Thomson Consumer Electronics. And while things have changed
significantly in the past 15 years, the underlying strategies are
not so different.
Tactics, however now theres another story.
We had just delivered a new sales support CD-ROM to a client. This
is perfect. It would be great if our sales people could deliver
a multimedia presentation like this from their desks.
We thought it was a great idea, too. And, as we thought about it,
we realized that we could deliver more. A perfect fit with some
of the new Internet technologies wed been working on, we saw
an opportunity to create a hands-off, lean-back experience
for people listening to the presentation. All they had to do was
log on and listen. Nothing more.
And, we realized the Internet would let us deliver this for an
audience of one thousand as easily as to one person.
Now, other companies couple web-based presentations with other
collaborative computing services. Most are limited to delivering
PowerPoint-like features, and frankly, arent really built
all that well for the web. So, when we created PitchSmart, we focused
solely on delivering top-tier, rich media presentations and training
over the Internet. But theres more to what we wanted to do.
Our goal wasnt to produce yet another web-conferencing
product. We wanted to take web-based presentations to a whole new
We make presentations ourselves, so we started by recognizing that
the needs of the presenter are different than those of the audience.
So, we built the control module that weve always wanted: speakers
notes on the screen, an outline that lets you navigate just by clicking
on it, screen thumbnails. Then we added tools for pointing and highlighting.
So, while you get the ultimate control, your viewer gets the ultimate
presentation: media-rich, real-time, controlled by you. Just like
Strategy coupled with tactics. Its not about technology, but its
the foundation of what we do at PitchSmart and at creative perspectives.